1. Explain what you have been researching and for what reason?
The research i have undertaken has been to find out about the genres and conventions of music video, more specifically those of the band i decided to use in my own music video. I have used several research methods to find the information i need, including comparing music videos of the same genre, finding out why the artist or director set the music video as it is, and researching the artist's history to find any correlation with other music videos.
2. What were the findings from the research?
My research findings helped me understand more of the band i decided to use and the genre of their music, looking extensively at their music videos, i also discovered reoccurring themes, such as band performance mixed with narrative, played a large part in several of the band's music videos, with a few being entirely performance based. The band uses very dark settings as their backdrop, and reoccurring themes are usually also dark and foreboding.
3. How will these findings affect your idea?
With these findings, i will be able to judge more accurately what should go into the music video and what conventions and themes should be included, such as the concept of performance mixed with narrative. It has also given me a clear idea of other assets the band uses, such as dark backdrops, commonly using gothic architecture, or locations with a distinctly abandoned look that compliments the band's style. I also plan to keep the band's style of interlinking the band's performance and the narrative, which makes the video seem more of a whole.
I will also be more open to the concept of representation, using the band's logo at several points during the video as seemingly insignificant iconography unless the audience looks closely.
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